![Apex Officer](https://assets-global.website-files.com/649a0bf0eed490d4ce64cf72/64acb06495d96a6e7e086654_5ffcbdaf70ae7e20f2606db6_Apex_Officer_White_Black_Shadow-min-p-500.png)
Platforms: Google, Bing, Facebook, LinkedIn
Service:
Growth Marketing
$1.3M
in New Business
$6.7M
in Pipeline Creation
Under 2-Month
CAC Payback Period
![Apex Officer](https://assets-global.website-files.com/649a0bf0eed490d4ce64cf72/64be761600a6198e36714f05_apexofficer.png)
About
Apex Officer is a state-of-the-art virtual reality police training simulator aiding police officers with de-escalation training and potentially life-saving simulations. Prior to working with Catalyst, Apex had failed to secure a profitable ROI from their paid marketing efforts and were about to accept the false reality that digital marketing couldn’t work for them.
![Apex Officer](https://assets-global.website-files.com/649a0bf0eed490d4ce64cf72/64be777c96697a59a903860a_Apex.png)
Results
Over the past 12 months, we have worked with Apex on the strategy, execution, and management of a multi-touch demand generation campaign resulting in approximately $7,000,000 in qualified pipeline.
Our Approach
- CRM Audit - identify what has and what has not been working from their previous marketing campaigns
- Turn off everything that has been hurting their campaigns
- Optimize the isolated profitable campaigns and maximize the spending
- Launch retargeting campaigns across all popular platforms
- Identify ICP and run education campaigns coupled with a strong emphasis on demand capture
case studies